Wine in paper bottles: What does the future hold?

Rob Malin was inspired to found Anglo-Italian craft wine company When In Romeduring his time in rural Italy, watching the locals buy wine from local producers in refillable containers. Now he and his co-founders, Andrea Marchesi and Lorenzo Canali, sell their own products in paper bottles. We spoke to Rob about this decision and its reflection on the wine industry in Europe and beyond.

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