In eCommerce, the first physical interaction a customer has with a brand doesn’t happen in store – it happens on the doorstep. Before a product is touched, used or even seen properly, it’s judged by the packaging it arrives in. With almost 59 million eCommerce users in the UK (Landmark Global) and 72% of consumers saying packaging design influences their buying decisions (LBB Online), there’s little room for error… That’s why bespoke eCommerce packaging has become an increasingly important consideration for online businesses.
