Unilever reveals ‘world’s first’ paper-based laundry detergent bottle

A prototype has been developed for leading laundry brand OMO (also known as Persil, Skip & Breeze) and is set to debut in Brazil by early 2022, with an ambition for roll-out in Europe and other countries soon after. Unilever is also piloting the same technology to create paper-based haircare bottles.

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