Thorns in the supply chain: tackling Mother’s Day flower packaging problems

Mother’s Day is fast approaching, and if previous years are anything to go by, consumers are gearing up to spend around £1.7 billion on gifts (Global Data), with flowers being a popular choice. And it’s safe to say that the majority of these beautiful bunches and bouquets will be making their way through the supply chain, damage-free, ready to spread the love and appreciation to excited recipients, but for some, their journey may be a little bumpier.

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