The Hot New Product Amazon and Target are Obsessing Over? Boxes

Packaging is an ancient practice. Humans have been improvising containers for holding and transporting things for millennia, from baked clay vases to tanned leather satchels to sawed and nailed wooden crates.

Corrugated boxes, once the realm of stockrooms and UPS trucks, are now branding tools. And they are especially important, given that few of us ever interact with a brand in real life now.

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