Tesco trial removes cardboard box packaging from major toothpaste brands


Tesco has launched an initiative to reduce toothpaste packaging to its essential elements and cut down on cardboard waste.

The trial is set to be enforced in almost 30 of the company’s stores, aiming to gauge consumers’ response to buying branded toothpaste such as Oral B, Sensodyne, Colgate, Aquafresh, and Corsodyl outside of its usual cardboard packaging.

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