Sustainable Packaging and the Roman Arch

What does this word really mean? To some, it means recyclable, green, and earth-friendly. To others, it means long-lasting and durable.

But what if a more practical definition of “sustainable” is more along these lines: fully optimized from a value stream and best-use-of-materials perspective? Armed with this definition, a packaging professional—especially an engineer who has design, factory implementation, and compliance responsibilities—should ensure that the entire packaging development process is built on proven principles of sustainability, from design inception to end-of-life.

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