Sustainable, Hygenic Packaging Leads to 50% Increase in Sales

Smurfit Kappa’s sustainable packaging is having a transformative effect on the European fresh produce sector, with one customer reporting a sales increase of 50%.

Smurfit Kappa was approached by a fresh fruit provider in Poland who wanted a more sustainable and hygienic alternative to the wooden crates and punnets it was using for strawberries. A team of specialists analysed the packaging and all aspects of the supply chain and identified key factors that were contributing to damage during transit.

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