Family members pour food items from metal cans into a pot on the stove. A boy hands off an aerosol can containing a cleaning product to a man while they work on a car. People gathered around a dinner table use metal cups for their beverages.
These are scenes depicted in Sonoco’s television advertising campaign this year that intends to show how its metal packaging is “part of real-life moments,” said Becky Skipper, director of business development and marketing at Sonoco Metal Packaging.