Smurfit Kappa – Unveiling the top 5 trends in premium packaging for 2024

As consumer preferences evolve and brands continue to pursue unique ways to stand out in an increasingly competitive marketplace, packaging design is becoming an important vehicle for engagement, personalisation, and storytelling. We’re committed to helping you embrace these new trends by ensuring your packaging doesn’t hold you back in 2024 but drives your business forward. Let’s dive into the top five trends that are set to shape the future of premium packaging for 2024 and beyond.

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