Smurfit Kappa: Out of the Comfort Zone

Last autumn Smurfit Kappa launched its bold and open-ended Better Planet Packaging initiative. Tim Sykes met Arco Berkenbosch (VP Innovation and Development) at Smurfit Kappa’s Global Experience Centre at Schiphol to find out how the sustainability brief looks one year on – and how the initiative has challenged thinking, externally and internally.

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