Smurfit Kappa : Consumers say sustainable packaging influences their purchasing decisions

A new report by Drapers, the B2B publication covering the fashion retail industry, in partnership with Smurfit Kappa, the leading paper-based packaging company, has revealed that packaging matters to UK consumers and plays a significant role in the purchasing decisions of shoppers. Nearly two-thirds of respondents (64%) stated they are more likely to purchase from a brand or retailer if it uses sustainable packaging.

Full Story