Sixth and Seventh NEWW TAKES PRIDE IN THE UNUSUAL OVER MANY GENERATIONS

This is not a story about a 189-year-old New England company. It is not a story about how it was founded in 1834 by Elisha Murdoch to manufacture wooden household products such as buckets, firkins, and washboards and hence was eventually called New England Wooden Ware. Nor is it a story about how, in 1929, at the start of the Great Depression, the company gambled on a new packaging technology called “corrugated fiberboard.”

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