Retail-ready packaging addresses distribution, stocking challenges

The goal of retail-ready packaging (also called shelf-ready) can be explained using the “five easies” — easy to identify, easy to shop, easy to open, easy to shelve and easy to recycle. It’s a more streamlined secondary package design and one that is quickly becoming an American norm due to major retailers such as Walmart, Kroger, Aldi and Costco.

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