ReCUP: Paper Cups Engineered for Recyclability

In the US alone, over 50 billion paper cups end up in landfills each year.

Why?

Quite simply, traditional paper cups are not designed to be recycled — and recyclers are not set up to process them. These cups are just too difficult to run through their existing paper recycling equipment due to a 100% polyethylene (plastic) coating on the inside of the cup. This coating can’t be processed efficiently and would clog their machines — so paper cups are typically sorted for disposal at landfill.

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