Kellogg’s agency reached out to the Vanguard Companies team to design a limited-edition influencer box. Kellogg’s partnered with the leading fruit seasoning in the U.S. and Mexico to release a Pop-Tarts x Tajin “flavor-intensifying” kit.
The box featured the Tajin package brand colors overlaid on the Pop-Tart brand colors to visualize the coming together of two great brands. The graphics had to be consistent and continuous and in a simplistic way, showing two great brands coming together. Sustainability is essential to the customer and thus the packaging needed to be made with recycled materials that were also recyclable. The packaging had to be cost effective and on budget. The package required easy assembly and durability to withstand shipping conditions.