Picture this – sustainable water-resistant solution transforms Brownings’ poster frame backing

Brownings approached Smurfit Kappa and presented us with a significant challenge. They were in need of an alternative to ‘Correx’ – a widely used but environmentally taxing water-resistant backing, used for their poster frames. Our team of packaging pros at Smurfit Kappa Markham Vale were able to delve into the brief and create an innovative sustainable water-resistant alternative to Correx that would transform Brownings’ poster frames and put sustainability back in the picture.

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