The PopSockets tasked our team with developing a new POP display concept at retail. The main objective focused on a customized phone grip display that would hold a variety of product choices and fit on a Walmart 4-Way fixture. To drive awareness and ROI, the display had to leverage key brand attributes, appeal to shoppers, and maximize in-store effectiveness. The brand wanted simplicity to attract, engage, and convert shoppers.
See how Vanguard Companies developed a display that would drive brand equity, product awareness, and ROI.