Nestlé, Danone among members of new fibre packaging alliance

Nestlé, Danone and Mars are among the members of a new alliance that aims to increase awareness about the benefits of fibre-based packaging materials.

Called 4evergreen, the initiative is led by the Confederation of European Paper Industries (CEPI).

The alliance will advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

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