Nesting Club-Store Carton Puts Mr. Clean on Full Display

Procter & Gamble has cleaned up the club-store pack for its Mr. Clean Magic Eraser assortment, making it more visually appealing and more sustainable in the process. In late 2016, P&G approached PaperWorks Industries to help them bring to life a concept of nested cartons that would provide a 360-deg billboard for the product and make it more sustainable in terms of material use and cubing.

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