Merchandising Best Practices: Compliance

Effective P.O.P. display programs not only increase basket size and creatively solve the shoppers’ needs, they also help create urgency among shoppers. But if a display isn’t setup correctly, brands could be missing out a maximum ROI. An effective program execution relies on successful delivery and setup of displays or packaging in the correct location and with the right products. Learn about the factors to consider when developing and executing a P.O.P. display.

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