Laundry detergent packaging shrinks for Amazon

Amazon’s rise is forcing laun­dry detergents to shrink.

Tide and Seventh Gen­er­ation have introduced re­de­signed laundry de­ter­gents that are several pounds lighter by cutting down on plastic in their packaging and using less water in their formulas. They’re making the chan­ges to please Amazon and other online stores: Lighter packaging means retailers pay less to ship the detergent to shopper’s doorsteps, making each sale more profitable.

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