It’s Time to Optimize Packaging

Recently, my professional life in supply chain intersected with my personal life as a consumer when I placed an order with a large national retailer for replacement ink for my printer.

The speed of delivery was superb. At checkout, I was given the option of picking it up in two hours at a store or have next-day delivery for free. I chose next day, and, indeed, it arrived the next morning earlier than promised. In a box.

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