It’s Not Fewer Paper Cups That We Need. It’s More Innovation

Too often consumers feel like they have to choose between the benefits offered by single-use products like paper-based packaging—strength, protection, convenience, ease of use—and the perceived drawbacks the term “single use” conveys.

But the reality is that our industry is innovating so rapidly, and changing, that even fairly well-informed consumers are likely to have a dated or incomplete impression of where we are.

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