Let’s cut through the trade show noise. If you have an order for 5 million identical cereal boxes or 2 million static direct mail inserts, you are not putting that on an inkjet press. You’d be insane to try.
Why? The ruthless math of consumables.
Offset and flexo have high upfront costs (making plates, setup time, dial-in waste). But once they are up to speed, the cost per unit drops off a cliff. You are essentially just paying for electricity, substrate, and relatively cheap ink.