How to Choose the Right Packaging Colors

Long before interacting with your product, your customers will be interacting with your product packaging. Packaging can be so much more than a nice product protector. It can tell the brand story, provide information to help the consumer make an educated purchase decision, or cause a consumer to make an impulse purchase. Read about the five different factors to keep in mind to help you choose the best color for your customers, brand, message, products, and competition.   

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