How spam phone calls can inspire great packaging designs

As an Associate Professor at Clemson University, my goal for each package development class is to encourage students to take the time to flesh out a highly creative idea before opening up a CAD app or design software.

I teach students how to generate hundreds of ideas, and then to observe each idea from a new perspective—generating more ideas. After sorting through all of the ideation and merging some of the best, we have a great starting point.

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