From plain boxes to prime branding: Smurfit Kappa’s insulated packaging revolutionises supply chain for Borough Broth

Borough Broth turned to Smurfit Kappa as they were experiencing a series of packaging challenges. Despite supplying premium bone broths to renowned brands such as Waitrose, Holland & Barrett, and Ocado, their products were initially packaged in nondescript boxes lacking distinctive branding. The use of sheep’s wool insulation in their boxes to maintain the broths’ temperature raised concerns about the packaging’s environmental impact. Smurfit Kappa was able to provide Borough Broth with a sustainable thermal packaging solution that not only eliminated the need for wool insulation but also offered valuable branding opportunities.

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