When Casey Keller took the helm as CEO of Green Giant owner B&G Foods four years ago, beans, taco shells and pasta sauces weren’t the only things on his mind.
The CPG veteran wasted little time digging into the 130-year-old company’s packaging, an area he identified as an “opportunity to improve” for the manufacturer of Crisco shortening and Dash seasonings.
For food and beverage manufacturers, such as B&G, packaging is a valuable tool to influence purchasing decisions, strengthen customer loyalty, increase sales and keep the product fresh.