DUSOBOX: Retail Product Displays Help Drive Sales

Having effective retail product displays (point-of-purchase (POP) or point-of-sale (POS) displays) is even more critical today as retail sales have seen a decline over pre-COVID levels. This is putting more pressure on retailers to find ways to increase sales. 

The good news is that even though many consumers have turned to online shopping, a physical store offers a unique component of the shopping journey that can’t be replicated online. In one Bizfeel survey, more than half of the 30,000 consumers surveyed revealed that the biggest drawback of online shopping is not being able to touch, feel, and try a product. Nearly a quarter of them missed the physical shopping experience.

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