DS Smith: Retail and Shelf-ready Packaging

The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging.  

The optimal Retail and Shelf Ready Packaging

The key concept is to ‘think backwards from the shelf.’ It’s now possible to calculate the optimal size of a pack for a particular type and quantity of product, for the appropriate size of shelf, and for a known rate of sale and replenishment.

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