Dry Cream of Wheat, Rice Pudding Move to Recyclable Paper Pouch

The recent paperization trend is not just a U.S. phenomenon. European brand owners, like their American counterparts, are also moving away from plastic in favor of paper to align with recycling regulations and evolving consumer expectations. In Fürth, Germany, discount grocery store chain NORMA recently embraced “fiberization”—as it’s referred to there—adopting a recyclable barrier-paper pouch for its private-label line of dry cream of wheat and rice pudding products.

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