drupa Essentials of Print: What’s Holding Back Digitally Printed Packaging?

It may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfil expectations, but some of the more idealistic predictions of digital conquest have not yet come to pass. What are the reasons for this? And is the post-COVID world closer to the tipping point? Tim Sykes, Brand Director at Packaging Europe, explores the barriers that may be holding back the digital tide.

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