drupa 2021 Essentials of Print: The Digitization of Packaging

Digital packaging printing allows brands to make content decisions closer to the consumer, helping them to provide more than just the traditional containment and protection functions of the pack, with information and promotion. Digital print and finishing of packaging can provide a wider range of functions beyond analogue capabilities, which is why it is growing so quickly. Smithers’ Sean Smyth looks at the current state of digital packaging and where it’s heading.

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