Consumers rarely stop to think about the packaging of products they purchase. They worry more about the contents of this package. However, manufacturers spend countless hours designing, evaluating, and producing these packages. They want a branded package that customers love and one that increases the company’s bottom line.
With the right package, the consumer has a positive first impression of the brand, one that they will remember and share. What options are available to manufacturers today? How can a company get more information to determine which packaging option is right for their needs?