The world’s largest beverage company has announced new packaging that could drastically reduce the amount of plastic it uses.
The packaging, developed by Coca-Cola HBC Austria, DS Smith, and Krones, features a recyclable, corrugated paper-and-cardboard handle designed to hold six-packs of 1.5-liter bottles. As Packaging Europe reported, the packaging also features a paper wrap around the bottles and a soft grip on the handle to help consumers carry them.