The Honey Pot Company was born out of one woman’s need to naturally heal herself. And evolved into a mission to clean up the feminine care aisle. As a female, Black-owned business, Walmart approached them to enjoy prime merchandising space in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month. The endcap would help position The Honey Pot as the “first complete feminine care system, powered by herbs.”
See how Vanguard Companies developed a display that would drive brand equity, product awareness, and ROI.
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