Can cardboard be eliminated from e-commerce?

Is it crazy that after 25 years of e-commerce, there has been very little innovation when it comes to packaging? Amazon (NASDAQ: AMZN) has led the way toward establishing more sustainable packaging standards with its Frustration-Free Packaging initiative. Since 2015, the initiative has reduced the weight of outbound packaging by 33% and eliminated more than 900,000 tons of packaging material — the equivalent of 1.6 billion shipping boxes. 

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