Building sustainable product life cycles: A Q&A with WestRock’s chief innovation officer

Even before COVID-19 brought brick-and-mortar businesses to their knees, e-commerce was on the rise. This shift to buying everything from groceries to books to medical supplies online has been in process for years. In the e-commerce world, storefronts are always open, and even in the midst of a pandemic, no mask or sanitizer is required to click.

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