Brands level up packaging with digital printing’s customization, consumer connection options

Each day, millions of e-commerce boxes ship nationwide. In some cases, consumers see bright imagery outside and inside the box, and their packaging might vary from others who received the same product in a different part of the country. 

Demand for these differentiation possibilities and other unique features is booming, prompting more packaging companies for substrates including fiber, plastic and glass to invest in digital inkjet printing technologies to fulfill customers’ evolving desires — and do so economically.

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