Bobst announces new launches as it builds on strategy of digitalization

Bobst has announced further innovation to its ongoing strategy of digitalization of the packaging supply chain.

Jean-Pascal Bobst, chief executive, Bobst Group, said the packaging industry is in the midst of a digital revolution, which is forcing every company to innovate, challenge their approach, think end to end and digital, and leverage networks and platforms to deliver new business models for their clients.

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