AICC: Unlocking Sales Management Excellence

Money Doesn’t Grow on Trees… but Value Does!

Sales Managers are in for a groundbreaking training experience like never before. Hosted by AICC, The Independent Packaging Association, the exclusive event, “Money Doesn’t Grow on Trees, but Value Does!” is set to reshape the trajectory of sales managers. Facilitated by industry stalwarts John Ballentine, Sales Program Director at the University of Arkansas, and Trent Halasek, Sales Manager at Akers Packaging, this two-day immersive training program will be held on Sunday, April 7, and Monday, April 8, in Palm Desert, CA, before the AICC 2024 Spring Meeting and 50th Anniversary Celebration.

This session is a deep dive into the specific needs of Sales Managers in box plants with dynamic and interactive sessions that transcend conventional sales training boundaries.

Attendees will: 

  • Gain insights from industry veterans Trent Halasek and John Ballentine.
  • Explore unconventional topics such as the financial implications of sales decisions, innate curiosity skills, and value proposition assessment.
  • Redefine their approach to sales management with practical applications and storytelling.

Secure a spot now for an unparalleled learning experience beyond traditional sales training. This is an opportunity to enhance sales managers’ skills and network, increasing the bottom line.

Register now and secure your spot at “Money Doesn’t Grow on Trees, but Value Does at

Questions about training and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, or 703.836.2422.