AICC: Understand the New Way to Sell

AICC, The Independent Packaging Association, is offering members a new way to manage the sales cycle. Registration is open for High Performance Selling, a seminar to be held Tuesday, December 3- Wednesday, December 4, 2019, at the Westin Chicago Northwest in Itasca, IL.  

Research shows that packaging buyers have completed over 57% of the purchase process before ever meeting with a salesperson! This shift in the buying process requires a relative shift from the traditional sales approach used for decades — a shift to a method that is founded on proven trust-building methods yet evolved for the modern world.

This course was created and is taught by, Kim Brown, Founder, Corrugated Strategies, someone that has spent over two decades in the trenches alongside your salespeople. It is designed to build upon a company’s existing sales strategies, allowing continuity with current systems, while elevating results.

Kim is the founder of a consulting and training company, dedicated to the packaging industry, focused on sales growth, expanded profits and enhanced leadership. Her presentations and training classes benefit from three decades of experience in the packaging arena, combined with fresh insights you can’t get anywhere else. She has spoken before, trained, and consulted for some of the industry’s leading associations and organizations. Participants leave feeling energized and motivated to execute on the principles they’ve learned. Kim delivers inspiration and humor, blended with a thought-provoking style to challenge your team, calling them to action.

Attendees from this seminar will learn a process to help them improve conversions, shorten sales cycles, create market differentiation to break out of the commodity trap, and generate customer loyalty and improve retention. 

Participants will also learn to evaluate themselves within the eight stages of the sales process, giving them tools to see where they can improve and how they can be more efficient. 

Registration is $1195. What is a well-trained sales team worth to your company?

More information about this seminar can be found at Questions about seminars or webinars and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, or 703.836.2422.