AICC: New Times Call for New Sales Strategies

AICC Launches Maximize Sales Results – Develop New Sales Skills For Today’s Market

AICC, The Independent Packaging Association, has opened registration for Maximize Sales Results – Develop New Sales Skills For Today’s Market, a new hybrid course, with a dynamic schedule to train sales managers and the whole sales team. The six sessions will begin on Thursday, October 15, and run through Thursday, November 5. 

In today’s market, buyers want to be served in a new way, and market shifts have changed the landscape. This hybrid course, offered at one price for the entire sales department, offers three sessions specifically for sales managers and three separate sessions for the sales team. 

Maximize Sales Results – Develop New Sales Skills For Today’s Market delves into how to grow sales strategically by growing current customers and developing an ideal customer profile, then using it to target and hunt new customers. Sales managers are given tools and processes during the hybrid event to implement with their sales team immediately.  

Popular AICC speakers Mark Allen Roberts, President, OTB Solutions LLC, and Ed Wallace, President, AchieveNEXT Human Capital, will lead this innovative hybrid course that will enhance the effectiveness and strength of the entire sales department. 

Roberts brings an exceptional background of over 35 years of sales and marketing successes and leadership with manufacturers and distributors. He has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. Highspot recently recognized him as one of the Top 50 for his expertise in implementing Sales Enablement. 

Roberts is also the author of the book Branding Backwards, a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog No Smoke & Mirrors. A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School. 

Wallace speaks to corporations and organizations around the world with a client list that is a Who’s Who of Fortune 500 companies. He has been facilitating seminars and workshops for AICC since 2015. He has published four books on relational capital – Fares to Friends, Creating Relational Capital, Business Relationships That Last, and the #1 best selling The Relationship Engine. Wallace is a member of the executive education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program.

Registration for Maximize Sales Results – Develop New Sales Skills For Today’s Market is $795 for members, which gives access to the entire sales team. Register at

Questions about training and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, or 703.836.2422. 

About AICC, The Independent Packaging Association

We are a growing membership association which serves independent corrugated, folding carton, and rigid box manufacturers and suppliers with education and information in print, in person, and online. AICC membership is for the full company and employees at all locations have access to member benefits. AICC offers free online education to all members to help the individual maximize their potential, and the member company maximize its profit.