AICC: Know Your Strength

AICC, The Independent Packaging Association, has opened registration for a new webinar series, Understanding Our Capabilities to Meet Customer Expectations, December 8-17, with Geoff Roznak, Further North, LLC. 

The four-part webinar series will help sales and customer service professionals and production leaders better understand their own companies’ capabilities. They will learn the questions to ask of their team members to be able to serve their customers. 

This webinar will build attendees’ confidence and capabilities with topics including leveling expectations, why to avoid building spot colors, impact of flutes, plate limitations, line weights, and much more. This critical knowledge allows all team members who interact with customers to give them accurate and valuable information about how your company can serve them. 

Geoff Roznak spent a little over 36 years in the corrugated industry in varied roles, starting on the plant floor in the early 1980s and progressing through structural design, customer service, a stint as quality manager when corrugated plants were first certifying to the ISO 9000 standards, and finding his way to championing the high end of direct print on corrugated. That experience was spread over both integrated and independent converters with positions at Longview Fiber, Packaging Corporation of America, and Great Northern Corporation.

Roznak also serves with the Flexographic Technical Association (FTA) on the “Excellence in Flexography” competition committee, and currently represents corrugated converters on the FTA’s board of directors.

He has a passion for printing on corrugated as well as a passion for front end process that efficiently gather critical information from customers and deliver it to the plant floor. Being optimistic that there is always a solution for a problem and a way to improve the current state has led to many satisfying improvements in both processes as well as many awards for high-end print.

Registration for all four parts of Understanding Our Capabilities to Meet Customer Expectations is $750 for members and $1,450 for non-members. This webinar series is part of the All Access Pass. Pass holders can use their promo code to register at no additional cost. 

AICC members lower training costs and streamline payments with the All Access Pass. For one payment of $1,695, participating companies are given a code that all employees can use to register for every webinar scheduled through August 2021. Each company also receives a recording of each webinar. With more than 50 webinars scheduled, the All Access Pass represents a value of $12,500. Learn more at

Register for Understanding Our Capabilities to Meet Customer Expectations at

Questions about training and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, or 703.836.2422.

About AICC, The Independent Packaging Association

We are a growing membership association which serves independent corrugated, folding carton, and rigid box manufacturers and suppliers with education and information in print, in person, and online. AICC membership is for the full company and employees at all locations have access to member benefits. AICC offers free online education to all members to help the individual maximize their potential, and the member company maximize its profit.