AICC: Communicate Sustainability Through Packaging

AICC, The Independent Packaging Association, has opened registration for The Influence of Sustainable Package Design on Buyer Behavior, a new webinar, Monday, January 11 at 2:00 pm ET, with Dr. Andrew Hurley, Associate Professor, Clemson University. 

In this webinar, attendees will learn about a multi-year case study where various packages were optimized to communicate sustainability. Attendees will also receive three white papers that detail a process of aligning package design, sustainability messaging, and promotion, which had a significant influence on shopper attention and decision-making, all while elevating brand equity. Being able to communicate successful storylines for package sustainability is important for sales, marketing, design, and R&D professionals.

Dr. Andrew Hurley is an Associate Professor of Packaging Science at Clemson University. He coordinates the packaging design curriculum, manages an internationally recognized consumer behavior research lab, and has delivered over 100 presentations on package design globally. Hurley’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses. The success of his lab catalyzed the formation of Package InSight, a full-service package design and testing company in Greenville, SC.

He is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management. This state-of-the-art online curriculum teaches the necessary business acumen and professional vocabulary to work successfully within the packaging industry.

Registration for The Influence of Sustainable Package Design on Buyer Behavior is $250 for members and $500 for non-members. This webinar is part of the All Access Pass. Pass holders can use their promo code to register at no additional cost. 

AICC members lower training costs and streamline payments with the All Access Pass. For one payment of $1,695, participating companies are given a code that all employees can use to register for every webinar scheduled through August 2021. Each company also receives a recording of each webinar. With more than 50 webinars scheduled, the All Access Pass represents a value of $12,500. Learn more at www.AICCbox.org/Pass.

Register for The Influence of Sustainable Package Design on Buyer Behavior at www.AICCbox.org/Calendar

Questions about training and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development, tpyle@aiccbox.org, or Chelsea May, Education and Training Manager, cmay@aiccbox.org or 703.836.2422.

About AICC, The Independent Packaging Association

We are a growing membership association which serves independent corrugated, folding carton, and rigid box manufacturers and suppliers with education and information in print, in person, and online. AICC membership is for the full company and employees at all locations have access to member benefits. AICC offers free online education to all members to help the individual maximize their potential, and the member company maximize its profit.