AICC: Build on Your Sales Momentum

AICC, The Independent Packaging Association, is launching several new sales webinars to give members the information they need to continue to build their sales and understand their customers. 

Help your sales professionals succeed by teaching them how to Create Impactful Value Statements for Every Sales Opportunity. This webinar on Wednesday, November 3, will explain how to create a value statement from a sales standpoint, develop ‘sources of value’ for their offerings in words the customer understands, and a simple approach to develop a situational value statement through the eyes of the customer. 

Hours each day are spent staring at a screen. Sales professionals can use this to their advantage by learning to Maximize Your Professional Persona Using LinkedIn on Wednesday, December 1, 2021. Attendees will learn to develop an effective LinkedIn profile and create a winning follow-up cadence with customers. 

On Tuesday, January 11, 2022, find the answer to Do You Have the Right Sales Structure for the Future? One of the keys to driving profitable growth is having the right people in the right roles with the right training. When teams have their associates in the right roles (hunter, farmer, fishermen) they perform and create value for the organization. However, if you have the right person but in the wrong role your results suffer and often you will lose a key team member. 

Over 60% of once face-to-face salespeople are struggling to sell in the new virtual hybrid model. 50% of most salespeople have never received sales skills training. How do we have commercial conversations with our customers and prospects that ultimately deliver the revenue we need? Find out in Commercial Conversations that Lead to Revenue on Tuesday, February 8, 2022. 

Continuous prospecting is key for companies to grow. The pandemic provided new challenges and opportunities to prospecting you need to adapt to. Professional Prospecting on Tuesday, March 15, 2022, will give attendees the best practices for sales professionals today. 

Register for any of these webinars at

All webinars can be purchased separately or with All Access Pass, for one payment of $1,695. Participating companies receive a code that all employees can use to register for every webinar scheduled through July 2022. Each company also receives a recording of each webinar. With more than 50 webinars scheduled, the All Access Pass represents a value of $12,500. Learn more at

Questions about training and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, or 703.836.2422.

About AICC, The Independent Packaging Association

We are a growing membership association which serves independent corrugated, folding carton, and rigid box manufacturers and suppliers with education and information in print, in person, and online. AICC membership is for the full company and employees at all locations have access to member benefits. AICC offers free online education to all members to help the individual maximize their potential, and the member company maximize its profit. When companies invest and engage, AICC delivers success.