Activia shot product communication support

Activia shots are a novelty from Danone. To support the communication of new products, the Activia brand has involved a number of well-known Czech food bloggers and influencers in its communication. Packages with a supply of Activia shots for one week were sent to them. They then communicate their impressions and opinions on social media and thus contribute to the communication about new products. The packaging for these shipments was made in THIMM using contemporary digital printing and digital laser cutting technologies. The ideal combination of production technologies for this limited set of packaging to support product communication.

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