Return on investment, or ROI, helps you determine whether a specific aspect of your business is worth spending money on. Calculating ROI requires you to take a deeper look at the overall cost of an investment and see how that compares to the profits you can make from it.
In packaging, investment costs cover upfront prices, like materials and services, as well as less direct expenses, such as tooling costs or updated marketing. In return, you can experience profits and cost savings from increased product sales, greater customer retention, increased sustainability, and more.